WRITTEN BY SOMEONE WHO RAN A FLEET, NOT A MARKETING TEAM
Everything I learned buying ten scooters and turning them into a business
Costs, GPS units, permits, insurance, the maintenance mistakes — the parts nobody puts in the pitch deck. Field notes for people actually starting a micromobility rental business.
10SCOOTERS FLEET-STARTED WITH
30+GUIDES BASED ON REAL OPS
0SPONSORED "TOP 10" LISTS
1PERSON WRITING EVERY WORD
Start here
View all topics →01
Getting started
Costs, business plans, and whether it's worth it before you buy a single scooter.
02Equipment
GPS trackers, locks, and which scooters hold up to actual daily rental use.
03Operations
Charging, maintenance, theft prevention, and pricing your rides right.
04Legal & money
Permits, insurance, and the paperwork that trips up first-time operators.
FIELD NOTES
What ten scooters taught me that no business plan template could
The real breakdown of unit economics, the maintenance costs nobody budgets for, and why I underestimated theft by a mile.
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